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How to Change Your WhatsApp Business Display Name on Stack

Table of Contents​

Introduction​

Your WhatsApp Business Display Name is how your business is identified when messaging customers. If you're using the WhatsApp Business Platform, you can change this name once it's approved. The process varies based on your account type:

  • Regular Business Accounts: Follow the steps below to update your display name.
  • Official Business Accounts (OBA): Reach out to Direct Support for assistance.

Before You Begin​

Ensure you have the following ready:

  • A business portfolio.
  • Enrollment in the WhatsApp Business Platform through a Business Solution Provider (BSP).
  • A connected phone number linked to your WhatsApp Business account.
  • Eligibility for a display name review. Learn more about eligibility.

Steps to Change Your Display Name​

  1. Go to Meta Business Manager and select your business.
  2. Click on WhatsApp Manager.
  3. Choose the account where you want to update the display name.
  4. In the left-hand menu, click Phone Numbers.
  5. Under the Name column, hover over your current display name and click the pencil icon.
  6. In the Edit Display Name section, enter your new display name.
  7. Click Next to submit the change for approval.

After approval, update your registration using the appropriate method:

  • Cloud API Users: Use the Registration endpoint (no certificate needed).
  • On-Premises API Users: Register the new display name using the Account endpoint.

What Happens After Submission​

  • If your business is not verified, your display name will be immediately confirmed, and the certificate will be available for download.
  • If your business is verified, your display name will show a "Pending Review" label under Certificate in the Phone Numbers section. Once approved, a "View" button will appear, allowing you to download the certificate.

Important Notes​

  1. You can change your display name up to 10 times within a 30-day period. After 30 days, a new cycle begins with the same limit.
  2. The new display name certificate is only valid for 14 days. If it expires, you'll need to resubmit the display name for approval.
  3. A display name review is no longer required to get started on the WhatsApp Business Platform.

FAQ​

1. What is a WhatsApp Business Display Name?

Your WhatsApp Business Display Name is the name that appears when you send messages to customers, representing your business identity on WhatsApp.

2. Who can change their WhatsApp Business Display Name?

Any business using the WhatsApp Business Platform can change their display name. The process differs based on account type.

3. How do I change my WhatsApp Business Display Name?

Follow the steps outlined in the Steps to Change Your Display Name section.

4. What are the requirements for changing my display name?

Ensure you have a business portfolio, are signed up for the WhatsApp Business Platform through a BSP, have a connected phone number, and qualify for a display name review.

5. How long does it take for my display name to be approved?

The approval process typically takes a few minutes to a few hours, but it may take longer in some cases.

6. What happens after my display name is approved?

Once approved, update your registration using the appropriate method for your API type.

7. Can I change my display name multiple times?

Yes, you can change your display name up to 10 times within a 30-day period.

8. What if my display name certificate expires?

If your display name certificate expires after 14 days, you must resubmit your display name for approval.

9. Do I need display name approval to start using WhatsApp Business?

No, display name approval is not required to start using the WhatsApp Business Platform, but it is necessary if you want your name displayed instead of your phone number.