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Error: "The message was not delivered due to high-quality user experience"

Understanding the Issue​

When you encounter the error message, "The message was not delivered due to high-quality user experience," it's due to Meta's restrictions on marketing messages. These restrictions are in place to maintain a high-quality user experience by preventing excessive promotional messaging.

Why Does This Happen?​

Meta may temporarily block additional marketing messages to a user if they receive certain marketing templates within a single day. However, utility templates, such as order confirmations, payment reminders, and account updates, are not affected by these restrictions and can still be delivered.

How to Resolve the Issue​

Option 1: Use a Utility Template​

To bypass the restriction, consider using a utility template. These templates are designed for non-promotional purposes and include:

  • Order confirmations
  • Payment reminders
  • Account updates

Sending a utility template should ensure your message is delivered without any issues.

Option 2: Retry Sending the Marketing Template Later​

The block on marketing messages is usually temporary. After some time, you can attempt to resend the marketing template, and it may be successfully delivered.